Browsing Category
Materials
8 posts
Surfing the third wave of coffee
In October 2015, after two editions of the Italia Innovation Program and a clear idea on how the Italian big companies can leverage the strenght of their brands to start successful global and open innovation strategies, we had the chance to tread a 10-month innovation journey with illycaffè.
Bread that is old is new again
How could bread have been the foundation of the world’s diet for 6,000 years if it was bad for us? As more people looked for the answer, they realized that the industrial bread found in supermarkets is a completely different thing than what our ancestors ate.